Building for the
creator economy.
YP Lab (와이피랩, yp-lab) is a Seoul-based product studio crafting tools for the creator economy — from content-based rewards to curated BGM for short-form videos.
A product studio, shipping every week.
We design products from the creator's side of the table first, then turn repeated creator workflows into focused services. Three things we always optimize for.
Creator-first
Rewards, payouts, and growth tools designed so creators get paid for the value they actually generate — not the hype.
Content-driven
From monetization to music discovery, we focus on the parts of creation that make content easier to publish, measure, and scale.
Built in Seoul
A focused team operating from Yeouido — Korean roots, K-content fluency, building products meant to travel beyond the peninsula.
Two platforms, one creator economy.
Both products are in production today, helping creators earn from content and find the right music for short-form videos.
Zigcou
직쿠A reward platform where creators monetize the content they already make. Post, get measured, get paid — without chasing sponsorships.
CReward
크리워드A BGM curation service built for Shorts creators. Discover music that fits the mood, pacing, and format of short-form videos.
Let's build something together.
Partnerships, product inquiries, hiring, or just a hello — we read every message.